Purpose
Community engagement and awareness activities support all Healthy Brain Community efforts. The tools and strategies in this component may be used to promote activities, recruit participants, engage partners, and communicate progress throughout Components 4–8.
Why It Matters
Community engagement and awareness activities help increase knowledge, reduce stigma, connect people to resources, encourage participation, and build support for Healthy Brain Community initiatives.
Expected Outcomes
- Identify target audiences
- Develop key messages
- Select communication channels
- Create a communication plan
- Schedule outreach activities
- Increase community awareness and engagement
Key Actions
- Select Target Audiences
- Choose Appropriate Outreach Channels
- Use Consistent Brain Health Messaging
Estimated Time to Complete
Ongoing throughout implementation. Communication and outreach activities should continue as Healthy Brain Community initiatives are developed and expanded.
Who to Involve
Steering Committee Members • Healthcare Organizations • Public Health Agencies • Aging Services Organizations • Community-Based Organizations • Libraries • Senior Centers • Faith Communities • Schools • EMS and First Responders • Local Businesses • Caregivers • Individuals with Lived Experience